Nothing could be spookier, more difficult and deathly boring than running a family business - what more a family mortuary business. Hearses, the  "bata ka lang" attitude, morgues, inevitable family drama – these are enough to send shivers down the spine of any ordinary mortal. Fortunately, York Vitangcol felt that there was a need to not only revolutionize the funeral industry, but also put his faith in a family business entrenched with bad habits. And so with patience and perseverance, he did what had to be done - injecting modern management concepts transforming what used to be scattered businesses into the first, fully-integrated “deathcare” company in the country.

Nothing could be spookier, more difficult and deathly boring than running a family business - what more a family mortuary business. Hearses, the  "bata ka lang" attitude, morgues, inevitable family drama – these are enough to send shivers down the spine of any ordinary mortal. Fortunately, York Vitangcol felt that there was a need to not only revolutionize the funeral industry, but also put his faith in a family business entrenched with bad habits. And so with patience and perseverance, he did what had to be done - injecting modern management concepts transforming what used to be scattered businesses into the first, fully-integrated “deathcare” company in the country.

“Human civility ends at a point of a gun.” Real entrepreneurs are human beings with a certain love for one’s own individuality. A certain trust in oneself, enough to be able to risk – even as much as one’s own life – to be able to proclaim a distinct kind of happiness in this world. This destiny was meant for all, yet only a few take the path. Some make excuses hiding under their blankets, while some honestly fight for every breath to find out someone sweeped off the rug from under their feet. That is what the Maguindanao massacre is all about – a system that perpetrates people who have no sense of their own lives, of which the only way to find it is by forcibly taking it away from those who found it. In this WBW MIR, the Buffs talk about integrity of work, the secret to a great sense of service, and finding yourself in a sea of conformity and violence.

Isn't it irritating to go to a shop that ignores you, frowns whenever you ask a question, treat you like you're nothing. Chances are you'll immediately leave, never to come back ever again. Now take a step back and reflect - maybe you're just like another ass attendant whenever you talked with your clients, partners or colleagues. It could be that you have a real personality problem, or that innately, you don't believe in your work. In this part two of two, Jun Miranda shows how in his mid-40s, he made a decision to pursue his long restrained passion, motivating him to treat his customers the best he can, creating PCCI - one of the most successful digital imaging training centers in the Philippines.